Alphonso Tv
About Alphonso Insights
Alphonso Insights gives free TV ad campaign insights on thousands of brands, brand categories and commercials. It’s TV ad analytics for the digital age, with closed-loop attribution for understanding the offline impact of TV spend.
Project Summary
PROBLEM
Alphonso wanted to fix the broken links to the user flow and enhance the experience of user of their insights webpage.
SOLUTION
Improved : Inconsistency in design, Call to action button Issue, content engagement , Bread crumbs Flow Issue, Information Hierarchy Issue, Calendar Not Intuitive Issue, Hamburger Menu Use.
OVERVIEW
Duration- 15 days | Team - 2 people | Role- UX Designer
Report
Conducted user research and usability tests thereby making the report of in-depth website audit. This is the screenshots of the report I have made in Word Document.
At first took 5 in depth interviews.