BCBSA

Elevating User Experience: The Meeting Room Application Redesign

 

🎯 GOAL

The project's initial goal was to upgrade the Meeting Room application, ensuring adherence to Apple's high design standards. The focus was to enhance user interfaces for intuitiveness and seamless interactions making the application responsive.

 
 

🤷‍♀️ Understanding the Problem:

In the existing Meeting Room Application at Apple, users faced challenges with complex navigation and a lack of dynamic, interactive features. This was particularly crucial as the application was utilized by over 300 partners worldwide, making its ease of use and functionality paramount. Additionally, maintaining Apple's esteemed brand image while enhancing user interaction was essential, as the application was a reflection of the company's commitment to excellence in design and innovation.

 

📦 Crafting the Solution:

The redesign focused on an intuitive interface with fewer clicks. Innovative chat functions enhanced global communication. The solution aligned with Apple's iconic brand, embodying elegance. Collaboration with diverse teams and partners led to a product fitting Apple's reputation and global reach.



 

🙋‍♀️ Roles and Responsibilities

As a Senior UX Designer,

  • Aligning the application design to resonate with Apple's renowned design standards.

  • Introducing innovative design elements to elevate user interaction, such as chat features, creative material displays, readability and functionalities.

  • Rigorously conducting usability tests and integrating user feedback to refine and optimize the design.

 

🛠 Tools

Sketch , Invision, Adobe XD

 

Team

Meeting Room Product Manager, Director, Engineer, Figma Migration Team, Design System Team


Design Process


I began with an in-depth qualitative analysis, engaging with marketers to extract nuanced insights into their daily challenges. This phase informed design decisions, ensuring a user-centric approach.

  • Apple's Design Standards: The design process began with a meticulous alignment of the application's interface with the renowned standards set by Apple.

  • User Feedback Integration: I incorporated feedback, especially from product managers, to identify and rectify pain points, such as chat functionality.

  • UX Laws Application: I applied fundamental UX principles and research findings to improve the application's information layout and user interaction paradigms.

 

DESIGNS - THE NEW MEETING ROOM APPLICATION


Have used below effects/ interaction MRA for improving user experience.

  1. Hover Effects: Interactive elements change appearance or reveal more information when the mouse hovers over them.

  2. Smooth Transitions: As you navigate between sections or pages, there are seamless and fluid transitions, enhancing the user experience.

  3. Minimalistic and Clean Design: The overall design is sleek and uncluttered, focusing on content and visuals.

  4. Responsive Layout: The site adjusts smoothly across various devices and screen sizes.

ADMIN PAGE

 
 

PARTNERS SCREENS

 

 

DASHBOARD PAGE

 

REPORTING PAGES


 

DESIGNS ON PROBLEM SOLVING


 

After understanding user persona and need. The chat functionality was added as sticky chat attached to particular version of upload file card as shown. There is note taking functionality and internal and external communication section for handling internal and partner communication separately.

 

Collaboration and Influence

  • Cross-functional Teamwork: Collaborated extensively with product managers and upper management to refine the application's design.

  • Influencing Through Testing: Leveraged usability testing and user feedback analysis to influence and steer design decisions.

 

Impact and Feedback:

  • Engagement & Branding: The redesign significantly boosted user engagement and strengthened the application's branding experience.

  • Communication Capabilities: Improved two-way communication features, adding substantial value to user interactions.

 

Feedback recieved